Chris Anderson is editor-in-chief of Wired, and Malcolm Gladwell is a top brand name at The New Yorker, and as corporate cousins, clearly Condé Nast's publicity machine must have engineered this beef, trying to boost sales of both their titles through a completely manufactured rivalry.
Their past titles have been champions of what I call the "Airport Books" genre: The elite class of business titles that I see sold in airport newsstands next to the magazines and crappy romance novels. (I might have unknowingly stolen "airport books" from someone else, but I can't find a citation.)
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